/ 01 — Foundation
Web Design & Development
Your website is your best salesperson or your biggest leak — there’s no neutral. We design and build fast, conversion-focused sites where every section has one job: move the visitor toward a booked call. No bloated page builders, no template with your logo pasted on.
The outcome: a site that loads fast, ranks cleanly, and converts visitors into inquiries — shipped in 2–4 weeks on a fixed date.
What’s included
- Conversion-first design, built around your customer’s decision path
- Custom development — fast load times, clean code, no bloat
- Mobile-first build, tested across devices
- Lead capture wired in: forms, click-to-call, booking
- Analytics and tracking from day one
- Full ownership of domain, site, and code on delivery
/ 02 — Visibility
Search Engine Optimization
For a local service business, SEO isn’t about traffic — it’s about showing up when someone nearby is ready to buy. We optimize for the searches that end in a phone call, not the vanity keywords that only look good in a monthly report.
The outcome: steadily climbing visibility for buying-intent searches in your service area — measured in inquiries, not impressions.
What’s included
- Local keyword research mapped to buying intent
- On-page optimization: structure, speed, internal linking
- Google Business Profile setup and optimization
- Location and service pages that actually rank
- Technical SEO: schema, sitemaps, crawlability
- Plain-English monthly reporting tied to leads
/ 03 — New ground
GEO — AI Search Visibility
A growing share of your customers now ask ChatGPT, Perplexity, or Google’s AI results before they ever see a traditional search page. Generative Engine Optimization makes sure your business is the answer those tools give — accurately, favorably, and ahead of competitors who haven’t caught on yet.
The outcome: your business named and recommended in AI search answers — a channel most of your competitors don’t know exists yet.
What’s included
- AI-visibility audit: how assistants describe your business today
- Entity and citation building across the sources AI tools trust
- Structured data and content formatted for AI retrieval
- Reputation signals: reviews and mentions that AI engines weigh
- Competitor benchmarking in AI answers
- Quarterly re-testing as AI search evolves
/ 04 — Momentum
Content & Social Strategy
Content isn’t posting for the sake of posting. It’s the trust layer that turns a stranger who found you into a customer who chose you. We build a content system your business can actually sustain — then make every piece feed your search and AI visibility.
The outcome: a sustainable content engine that compounds — every post working double duty for social proof and search visibility.
What’s included
- Content strategy mapped to your customer’s questions
- Platform-specific calendars (not one post sprayed everywhere)
- Copy and creative direction in your brand voice
- Content engineered to feed SEO and GEO simultaneously
- Performance review and monthly iteration
